The “user” is your primary focus throughout the design process. Understanding the user takes research. Whether you want to conduct usability research on your existing site, incorporate user research into your design process, or attempt to crack the key to personalization, I can help you with your UX needs.
This is where all investigations should start. Leverage your analytics tool(s) to dig into the data about what is happening on your site. Let's not solve problems that don't exist. Digital analytics allows us to uncover where a site is underperforming or where you’re losing your users.
Follow up your quantitative data pull with some user research to understand why people are doing the behaviors you uncovered. This benchmarking research allows you to get into the head of your users and understand their needs.
Designing without data is like trying to make biscuits without self-rising flour, it just won’t lift. Let’s mix the wealth of data you have about your customers with what you’ve uncovered about them through research and then start designing solutions.
The qualitative research Jonathan preformed led us to insights we would never have gotten with digital analytics alone.
– Optimization Lead, Retail
